Hi, I am Sin

Product-focused UX designer simplifying complex workflows into shippable systems

I have 7+ years of experience, including my work at Coherent (Insurtech SaaS Startup). Based in Vancouver — connect with me on LinkedIn or email me.

💬 Mentor at FLUI Design
📊 Studied in BCIT for Business & IT
🎬 Passionate about Creating Videos
📍 Based in Hong Kong Vancouver

Works

Flowchart comparing original and future workflows for issue detection and resolution, detailing roles of Business Ops, Engineering Support, Marketing Ops, Data & Analytics, and Revenue Ops in each step.

Design layout showing sections for Primary User and Secondary User with sticky notes, notes on user groups, how the system fits into existing ones, and constraints shaping the project.

Simplifying Complex Tools: Building a Rule Builder for Non-technical User

Led 0→1 design for a B2B payment recovery product, driving stakeholder synthesis, workflow/IA definition, rule-builder UX, high-fidelity prototype, and usability testing.

B2B

SaaS

Web App

Stakeholder Communication

UX Design

Screenshot of the “API keys” section from the Coherent admin dashboard. The sidebar includes menu items like Files, Users, API keys, Service console, and more. The main panel shows a list of API key group names and descriptions, including entries like “Marketplace Key,” “Spark Integration Key,” “User Authentication Key,” and “Payment Gateway Key,” with a total of 92 key groups displayed.

A Scalable UX for API Platform

Revamped API Key Management, boosting usability by 16% and cutting task time 21%, streamlining dev workflows to support enterprise scaling and Series B growth.

B2B

WEB App

Accessbility

Cover of a publication titled "RJP: Research Journal of Pharmacy and Technology." The design features a modern blue and green gradient background with white, bold text.

Making Retirement Planning Intuitive

Redesigned insurance tool workflows after usability testing, boosting clarity and usability by 24%, preparing the platform for launch.

B2B

Tablet App

Usability Testing

AI & Data Projects

Exploring how design can create greater business impact led me to a two-year diploma in Business and AI Management at BCIT, where I developed skills in data-driven decision-making, cross-functional collaboration, and AI strategy.

Resource Planning for Providence Health Care

Created a predictive model for more accurate forecasting of workforce trends, facilitating future planning.

Seattle Crime Insights Dashboards

Providing data-driven insights to aid the Seattle Police Department in strategic decisions and public safety improvements.