Portrait of a woman with long dark hair, wearing a dark button-up shirt, smiling warmly against a white background.
Hi, I am Sin

Product-focused UX designer simplifying complex workflows into shippable systems

I help teams bring clarity to ambiguity, align user needs with business goals, and design scalable product experiences. With 7+ years of experience, including at Coherent (Insurtech SaaS Startup). Based in Vancouver — connect with me on LinkedIn or email me.

  • 💬  Mentor at FLUI Design
  • 📊  Studied in BCIT for Business & IT
  • 🎬  Passionate about Creating Videos
  • 📍  Based in Hong Kong Vancouver

Design Works

Flowchart comparing original and future workflows for issue detection and resolution, detailing roles of Business Ops, Engineering Support, Marketing Ops, Data & Analytics, and Revenue Ops in each step.Design layout showing sections for Primary User and Secondary User with sticky notes, notes on user groups, how the system fits into existing ones, and constraints shaping the project.

Simplifying Complex Workflows: Building a Rule Builder for Non-Technical Users

Led the 0 to 1 UX for a B2B payment recovery product, translating complex backend logic into a guided rule builder that improved rule creation speed by about 50% and increased confidence for first time users.

B2B
SaaS
Web App
Stakeholder Communication
UX Strategy
Illustration showing three steps in a clinic booking process: Discover with magnifying glass on clinic search, Book with calendar and checkmarks, and Intake with computer screen form.Appointment summary for Acupuncture Subsequent Treatment on May 14, 2026, at 3:15 pm with ICBC insurance showing 8 of 12 claims used and expiration on June 9, 2026.

Designing Operations for a Growing Clinic

Improved front-desk workflows for a growing clinic, from bilingual intake to ICBC tracking and internal documentation. The result was smoother operations, easier onboarding, and an estimated 50% fewer help requests.

Service Design
Operations Design
Accessibility
Screenshot of the “API keys” section from the Coherent admin dashboard. The sidebar includes menu items like Files, Users, API keys, Service console, and more. The main panel shows a list of API key group names and descriptions, including entries like “Marketplace Key,” “Spark Integration Key,” “User Authentication Key,” and “Payment Gateway Key,” with a total of 92 key groups displayed.

A Scalable UX for an API Platform

Redesigned API Key Management to improve clarity, usability, and accessibility, increasing ease of use by 16% and reducing task time by 21% for technical users managing complex workflows.

Enterprise UX
Usability Testing
Accessibility
Cover of a publication titled "RJP: Research Journal of Pharmacy and Technology." The design features a modern blue and green gradient background with white, bold text.
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Making Retirement Planning Intuitive

Redesigned retirement planning workflows for an insurance platform, improving clarity and usability by 24% and helping prepare the product for launch.

B2B
Tablet App
Usability Testing

Data Projects

Exploring how design can create greater business impact led me to a two-year diploma in Business and AI Management at BCIT, where I developed skills in data-driven decision-making, cross-functional collaboration, and AI strategy.

Copyright ⓒ 2026, Sin Ko.
All Rights Reserved.
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