.png){kind=logo}
Who am I?
I'm Sin, a UX designer crafting research-driven digital experiences that connect human needs with technology and business impact. With a background in multimedia design, AI, and business strategy, I bring a strategic mindset to creating solutions that are both beautiful and purposeful.
Design Philosophy
Early in my career, I worked at an advertising agency on a $2 million multimedia campaign packed with celebrity videos and flashy creative. It gained millions of likes but engagement dropped quickly. That experience left me wondering if we made a real difference.
It shaped my philosophy. I don't want to create something beautiful and forgettable. I want to solve real problems, connect with users, and iterate toward outcomes that matter. That’s why I transitioned into UX to create design that’s not just visually compelling but also meaningful, measurable, and aligned with business goals.
I built this portfolio in Webflow, applying the same hands-on approach I use in product design, refining ideas into real, usable experiences.
Let’s connect! I’d love to chat about design, tech, or collaboration opportunities. Say hi on LinkedIn or reach out me directly — I’m always open to curious conversations.
It shaped my philosophy. I don't want to create something beautiful and forgettable. I want to solve real problems, connect with users, and iterate toward outcomes that matter. That’s why I transitioned into UX to create design that’s not just visually compelling but also meaningful, measurable, and aligned with business goals.
I built this portfolio in Webflow, applying the same hands-on approach I use in product design, refining ideas into real, usable experiences.
Let’s connect! I’d love to chat about design, tech, or collaboration opportunities. Say hi on LinkedIn or reach out me directly — I’m always open to curious conversations.
Outside of Work
I moved to Vancouver in 2022 from Hong Kong. I’m passionate about outdoor adventures like hiking and camping.
I balance my love for exploration with mindfulness and reflection: I meditate daily and have attended the 10-day silent Vipassana retreat twice. It was an honour to return as a volunteer and serve as a course manager, helping others navigate their own inner journey.
I’m a lifelong learner, especially in the areas of self-growth and psychology. I’ve studied Virginia Satir’s approach to therapeutic communication, which continues to shape how I show up in conversations and collaboration.
Storytelling is another creative outlet for me. I occasionally produce short videos (check out my work on Vimeo) to explore narrative, emotion, and moving image.
I balance my love for exploration with mindfulness and reflection: I meditate daily and have attended the 10-day silent Vipassana retreat twice. It was an honour to return as a volunteer and serve as a course manager, helping others navigate their own inner journey.
I’m a lifelong learner, especially in the areas of self-growth and psychology. I’ve studied Virginia Satir’s approach to therapeutic communication, which continues to shape how I show up in conversations and collaboration.
Storytelling is another creative outlet for me. I occasionally produce short videos (check out my work on Vimeo) to explore narrative, emotion, and moving image.
