Portrait of a woman with long dark hair, wearing a dark button-up shirt, smiling warmly against a white background.
Hi, I am Sin

Product-focused UX Designer obsessed with simplifying complex workflows.

I have 6+ years of experience, including my work at Coherent (Insurtech SaaS Startup). Based in Vancouver — connect with me on LinkedIn or email me.

  • 💬  Mentor at FLUI Design
  • 📊  Studied in BCIT for Business & IT
  • 🎬  Passionate about Creating Videos
  • 📍  Based in Hong Kong Vancouver

Works

Screenshot of the “API keys” section from the Coherent admin dashboard. The sidebar includes menu items like Files, Users, API keys, Service console, and more. The main panel shows a list of API key group names and descriptions, including entries like “Marketplace Key,” “Spark Integration Key,” “User Authentication Key,” and “Payment Gateway Key,” with a total of 92 key groups displayed.

Simplifying Complex Tools: A Scalable UX for API Platform

Revamped Spark’s API Key Management, boosting usability by 16% and cutting task time 21%, streamlining dev workflows to support enterprise scaling and Series B growth.

B2B
SaaS
Web App
UI Design
Accessibility

AI & Data Projects

Working at the intersection of design and user needs, I often found myself asking how design could drive greater business impact. That question led me to pursue a two-year diploma in Business and AI Management at the British Columbia Institute of Technology (BCIT), where I deepened my skills in data-driven decision-making, cross-functional collaboration, and AI strategy, bridging the gap between intuitive design and strategic value.