Hi, I am Sin

Product-focused UX Designer obsessed with simplifying complex workflows.

I have 6+ years of experience, including my work at Coherent (Insurtech SaaS Startup). Based in Vancouver — connect with me on LinkedIn or email me.

💬 Mentor at FLUI Design
📊 Studied in BCIT for Business & IT
🎬 Passionate about Creating Videos
📍 Based in Hong Kong Vancouver

Works

Screenshot of the “API keys” section from the Coherent admin dashboard. The sidebar includes menu items like Files, Users, API keys, Service console, and more. The main panel shows a list of API key group names and descriptions, including entries like “Marketplace Key,” “Spark Integration Key,” “User Authentication Key,” and “Payment Gateway Key,” with a total of 92 key groups displayed.

Simplifying Complex Tools: A Scalable UX for API Platform

Revamped Spark’s API Key Management, boosting usability by 16% and cutting task time 21%, streamlining dev workflows to support enterprise scaling and Series B growth.

Making Retirement Planning Intuitive

Redesigned insurance tool workflows after usability testing, boosting clarity and usability by 24%, preparing the platform for launch.

B2B

Tablet App

Usability Testing

Coming Soon

Building a Churn Recovery Experience from Scratch

Led the 0→1 design of churn and payment recovery for a B2B SaaS product, from stakeholder synthesis and information architecture to high-fidelity workflows.

B2B

WEB App

UX Research

AI & Data Projects

Exploring how design can create greater business impact led me to a two-year diploma in Business and AI Management at BCIT, where I developed skills in data-driven decision-making, cross-functional collaboration, and AI strategy.

Resource Planning for Providence Health Care

Created a predictive model for more accurate forecasting of workforce trends, facilitating future planning.

Seattle Crime Insights Dashboards

Providing data-driven insights to aid the Seattle Police Department in strategic decisions and public safety improvements.