Portrait of a woman with long dark hair, wearing a dark button-up shirt, smiling warmly against a white background.
Hi, I am Sin

A Product Designer focused on creating intuitive and visually engaging experiences.

I have 6+ years of experience, including my work at Coherent (Insurtech SaaS). Based in Vancouver — connect with me on LinkedIn or email me.

  • 💬  Mentor at FLUI Design
  • 📊  Studied in BCIT for Business & IT
  • 🎬  Passionate about Creating Videos
  • 📍  Based in Hong Kong Vancouver

Sin's ability to think outside the box helped in highlighting potential issues and driving our projects forward, ultimately delivering excellent user experiences.

Nancy Lokos

Head of Design and Experience, Coherent

As a thoughtful designer, Sin approached problems from multiple angles, always asking insightful questions about our platform’s design and suggesting valuable alternatives to enhance user experience.

Maxence Le Corre

Product Design Lead, Coherent

Sin is a full stack designer with an eye on the details and hands to get things done. She was empathic to the users and was able to capture crucial touch points on the user journey.

Kevin Huang

Product Owner, Somfy

Works

Screenshot of the “API keys” section from the Coherent admin dashboard. The sidebar includes menu items like Files, Users, API keys, Service console, and more. The main panel shows a list of API key group names and descriptions, including entries like “Marketplace Key,” “Spark Integration Key,” “User Authentication Key,” and “Payment Gateway Key,” with a total of 92 key groups displayed.
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Simplifying Complex Tools: A Scalable UX for Coherent Spark’s API Platform

Spark turns spreadsheets into APIs. I redesigned its API Key Management experience by streamlining workflows, improving accessibility, boosting usability by 16%, and reducing task time by 21%. This led to a smoother developer experience and supported the product as it scaled into enterprise partnerships and Series B growth.

B2B
SaaS
Web App
UI Design
Accessibility
Cover of a publication titled "RJP: Research Journal of Pharmacy and Technology." The design features a modern blue and green gradient background with white, bold text.
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Making Retirement Planning Intuitive

Led usability testing and redesigned key workflows in an insurance planning tool, improving task clarity for both advisors and clients. The updates boosted usability scores by 24% and helped prepare the platform for live launch.

B2B
Tablet App
Usability Testing
Coming Soon
Coming Soon

Smarter Care with AI in Aesthetic Clinics

Led cross-functional UX research to uncover workflow gaps across the patient journey, from onboarding to post-treatment care. Designed a AI assistant that improved transparency, guided patients remotely, and aligned staff operations across medical and business teams.

B2B
Mobile App
UX Research

AI & Data Projects

Working at the intersection of design and user needs, I often found myself asking how design could drive greater business impact. That question led me to pursue a two-year diploma in Business and AI Management at the British Columbia Institute of Technology (BCIT), where I deepened my skills in data-driven decision-making, cross-functional collaboration, and AI strategy, bridging the gap between intuitive design and strategic value.